Perfect Eclipse

     Perfect Eclipse, a multimedia firm based in Atlanta Georgia, wanted a recognizable identity for the company and services they provide.

    We developed a crisp logo with the imagery of an eclipse. By definition an eclipse is; a temporary or permanent dimming or cutting off of light; a fall into obscurity or disuse; a decline. The term is typically used with a negative connotation. However, we reversed the imagery by swapping the position of light and darkness. In this logo, the light is cutting off the darkness which is representative of the firms ability to remedy problems with solutions. From that we came up with the mantra, "Where Problems and Solutions Meet."