Executive Computer Solutions

     Executive Computer Solutions (ECS), an IT consulting firm in Dallas, Texas, approached us with a need for a recognizable corporate identity.  The company deals almost exclusively with Media moguls and top-tier company executives. They wanted a logo that had depth and was crisp.

     We developed a logo that not only incorporated the company name but also contained hidden imagery. The "E" is formed by the first half circle and the tip of the second. The "C" is represented in the first half circle. The "S" is created in the white area between the two semi-intersecting half circles. Furthermore, the company offers an almost endless list of technology services which is represented in the infinity symbol that the combined image makes. To give it extra affect, the logo is also a palindrome -regardless of how it's turned, the imagery is the same.